Shell just released a report summing up the dialogue that occurred between company executives and the consumers, community groups and politicians in 50 cities over the past two years. The purpose of the tour was to better educate the public about the challenges the country will face in diversifying its energy portfolio and to find out what was on the minds of the average Sally and Steve.
So what did Shell learn? A few notable points:
Further along the coast, in the Southeast, we found a focus on education. Residents want the public to be more aware of the current energy situation -- and they also emphasized the need to educate elected officials. We found considerable support for increased access to domestic resources and greater refinery output, again balanced by a concern for safety and environmental protection. Clean coal and carbon sequestration were in the mix. We also heard a call for greater fuel efficiency through automotive technology improvements and Corporate Average Fuel Economy standards, commonly referred to as CAFE standards. Throughout the state of Florida, residents told us that they did not want, and would fight, new exploration and production off the Florida coast."
Shell stated in its report that while it does not buy the "peak oil" argument (instead believing in a plateau and then general decline of oil supplies), the company is concerned about unrealistic expectations of energy independence from the public:
"What was most frightening? The overwhelming disconnect between the perceptions of many consumers and the hard realities of the energy picture. This is the crux of our dilemma as a country in determining an energy path forward – the belief that there are easy answers that are readily available, when in reality the choices we have to make will not come easily or swiftly."
Obviously there is a disconnect in the political sphere when our Congressmen and women are busy talking about profits from greedy oil companies rather than engaging in a comprehensive public discussion about the changing energy environment we find ourselves in. We need to move from scapegoating to honestly assessing our predicament and devising appropriate strategies for adaptation.
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